![]() This guide will help you understand how best to fill out many of the fields and utilize many of the features. Once the business you’re marketing has a Google account and has determined that it’s eligible for Google Business Profile inclusion, you can create a single local business profile by starting here, using Google’s walkthrough wizard to get listed.įill out as many fields as possible in creating your profile. How to create and claim/verify a Google Business Profile When a local business you’re marketing has a large in-house marketing department or works with third party agencies, Google Business Profile permits you to add and remove listing owners and managers so that multiple people can be given a variety of permissions to contribute to listings management. It’s best for each local business to have its own company account, instead of marketing agencies using their accounts to manage clients’ local business profiles. You will need a Google account to use Google’s products and can create one here, if you don’t already have one. Before listing any business, you should consult the guidelines to avoid violations that can result in penalties or the removal of your listings. What is GBP eligibility?Įligibility to be listed within the Google Business Profile setting is governed by the Guidelines for representing your business on Google, which is a living document that undergoes frequent changes. Google Business Profile (GBP) is the branding of a multi-layered platform that enables you to submit information about local businesses, to manage interactive features like reviews and questions, and to publish a variety of media like photos, posts, and videos. ![]() An introduction to the basics of Google Business Profilesįirst, let’s get on the same page regarding what Google Business Profiles (formerly Google My Business) are and how to be part of it. Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset. Google Business Profiles and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Google Business Profile is both a free tool and a suite of interfaces that encompasses a dashboard, in-SERP editing, local business profiles, and a volunteer-driven support forum with this branding. ![]()
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